Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/convergintbr/public_html/wp-includes/functions.php on line 6114

Warning: Cannot modify header information - headers already sent by (output started at /home/convergintbr/public_html/wp-includes/functions.php:6114) in /home/convergintbr/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/convergintbr/public_html/wp-includes/functions.php:6114) in /home/convergintbr/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/convergintbr/public_html/wp-includes/functions.php:6114) in /home/convergintbr/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/convergintbr/public_html/wp-includes/functions.php:6114) in /home/convergintbr/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/convergintbr/public_html/wp-includes/functions.php:6114) in /home/convergintbr/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/convergintbr/public_html/wp-includes/functions.php:6114) in /home/convergintbr/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/convergintbr/public_html/wp-includes/functions.php:6114) in /home/convergintbr/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/convergintbr/public_html/wp-includes/functions.php:6114) in /home/convergintbr/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893
{"id":2033,"date":"2016-11-24T14:30:00","date_gmt":"2016-11-24T16:30:00","guid":{"rendered":"http:\/\/blogsealtelecom.provisorio.ws\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/"},"modified":"2016-11-24T14:30:00","modified_gmt":"2016-11-24T16:30:00","slug":"digital-signage-engaje-os-colaboradores-nas-acoes-internas","status":"publish","type":"post","link":"http:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/","title":{"rendered":"Digital signage: engaje os colaboradores nas a\u00e7\u00f5es internas"},"content":{"rendered":"

Engajar os funcion\u00e1rios na estrat\u00e9gia de comunica\u00e7\u00e3o interna da empresa \u00e9 um importante desafio das \u00e1reas de Comunica\u00e7\u00e3o e Recursos Humanos. Na tentativa de alinhar o discurso e compartilhar os direcionamentos da organiza\u00e7\u00e3o, muitas companhias ainda utilizam o tradicional quadro de avisos ou investem na produ\u00e7\u00e3o de newsletter, boletins ou revistas impressas. <\/span><\/p>\n

Dependendo da estrat\u00e9gia que tenha por tr\u00e1s de cada a\u00e7\u00e3o dessa, com certeza, esses canais s\u00e3o muito v\u00e1lidos para transmitir mensagens mais profundas. Mas quando falamos de comunicados gerais, por exemplo, investir no <\/span>digital signage<\/strong> apresenta-se como uma boa escolha.<\/span><\/p>\n

Quais as vantagens?<\/strong><\/h2>\n

Composto<\/span> por um ou mais monitores ou pain\u00e9is de LED, o digital signage<\/strong> forma uma \u201cparede\u201d digital e difunde not\u00edcias e propagandas de maneira customizada. Esse sistema permite  <\/span>gerenciar o conte\u00fado  de acordo com sua necessidade e em tempo real, acessando apenas um dispositivo via internet.<\/span>  <\/span><\/p>\n

Al\u00e9m disso, a tecnologia possibilita a integra\u00e7\u00e3o de not\u00edcias, promo\u00e7\u00f5es, propagandas e at\u00e9 mesmo do conte\u00fado da TV interna em \u00fanica plataforma. <\/span><\/p>\n

Tudo isso \u00e9 poss\u00edvel porque com <\/span>o <\/span>digital signage <\/strong>voc\u00ea consegue programar a veicula\u00e7\u00e3o da apresenta\u00e7\u00e3o em um ou mais pain\u00e9is e exibir<\/span> uma comunica\u00e7\u00e3o digital, interativa e segmentada, se for o caso. <\/span><\/p>\n

Por exemplo, se a \u00e1rea financeira precisa de uma comunica\u00e7\u00e3o mais dirigida \u00e9 poss\u00edvel programar um conte\u00fado espec\u00edfico, como a transmiss\u00e3o dos indicadores financeiros do dia, somente para o andar onde est\u00e1 o departamento. <\/span><\/p>\n

Outra possibilidade de uso \u00e9 para as empresas que possuem filiais em outros Estados e precisam alinhar a mensagem interna com todos os funcion\u00e1rios. Ao adotar o uso sinal digital, \u00e9 poss\u00edvel transmitir o comunicado do presidente da empresa, ao vivo, em todas telas \u2013 dispensando a necessidade de deslocamento e equipe para atualizar o conte\u00fado. <\/span><\/p>\n

Custo x benef\u00edcio<\/strong><\/h2>\n

Para saber se vale a pena investir nesse tipo de plataforma \u00e9 importante analisar o potencial de marketing do seu neg\u00f3cio. Muitas vezes s\u00e3o direcionadas verbas altas para comunica\u00e7\u00f5es que n\u00e3o impactam diretamente o p\u00fablico-alvo. <\/span><\/p>\n

Ou ainda devido ao custo elevado de um an\u00fancio em televis\u00e3o ou m\u00eddia impressa, por exemplo, o departamento de marketing precisa selecionar e priorizar quais ser\u00e3o os assuntos divulgados durante o ano.<\/span><\/p>\n

Se o volume de informa\u00e7\u00f5es que voc\u00ea tem para divulgar \u00e9 alto, com certeza, a comunica\u00e7\u00e3o digital \u00e9 o canal mais eficiente para fazer isso. <\/span><\/p>\n

Pense nisso e desenvolva uma estrat\u00e9gia de marketing assertiva para sua empresa com o apoio da tecnologia certa.<\/span><\/p>\n

{{cta(‘5684aa43-7263-42ce-8b9e-fafdfab93814’)}}<\/span><\/p>\n

\"\"<\/a><\/p>\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\"-como-engajar-colaboradores.jpg\"<\/p>\n

Engajar os funcion\u00e1rios na estrat\u00e9gia de comunica\u00e7\u00e3o interna da empresa \u00e9 um importante desafio das \u00e1reas de Comunica\u00e7\u00e3o e Recursos Humanos. <\/span><\/p>\n","protected":false},"author":1,"featured_media":2771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[26],"class_list":{"0":"post-2033","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-audio-e-video","8":"tag-digital-signage"},"yoast_head":"\nDigital signage: engaje os colaboradores nas a\u00e7\u00f5es internas - Convergint Brasil<\/title>\n<meta name=\"description\" content=\"O digital signage forma uma \u201cparede\u201d digital e difunde not\u00edcias e propagandas de maneira customizada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital signage: engaje os colaboradores nas a\u00e7\u00f5es internas - Convergint Brasil\" \/>\n<meta property=\"og:description\" content=\"O digital signage forma uma \u201cparede\u201d digital e difunde not\u00edcias e propagandas de maneira customizada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/\" \/>\n<meta property=\"og:site_name\" content=\"Convergint Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-24T16:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/convergint-br.com.br\/wp-content\/uploads\/2020\/06\/como-engajar-colaboradores.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Troupe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Troupe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/\",\"url\":\"https:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/\",\"name\":\"Digital signage: engaje os colaboradores nas a\u00e7\u00f5es internas - Convergint Brasil\",\"isPartOf\":{\"@id\":\"https:\/\/convergint-br.com.br\/#website\"},\"datePublished\":\"2016-11-24T16:30:00+00:00\",\"dateModified\":\"2016-11-24T16:30:00+00:00\",\"author\":{\"@id\":\"https:\/\/convergint-br.com.br\/#\/schema\/person\/83f3e8370e20839c1790703b249ebf48\"},\"description\":\"O digital signage forma uma \u201cparede\u201d digital e difunde not\u00edcias e propagandas de maneira customizada.\",\"breadcrumb\":{\"@id\":\"https:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/convergint-br.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital signage: engaje os colaboradores nas a\u00e7\u00f5es internas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/convergint-br.com.br\/#website\",\"url\":\"https:\/\/convergint-br.com.br\/\",\"name\":\"Convergint Brasil\",\"description\":\"Engenharia de projetos\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/convergint-br.com.br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/convergint-br.com.br\/#\/schema\/person\/83f3e8370e20839c1790703b249ebf48\",\"name\":\"Troupe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/convergint-br.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/339c3a610f2b2b355b80363d3efd0a3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/339c3a610f2b2b355b80363d3efd0a3c?s=96&d=mm&r=g\",\"caption\":\"Troupe\"},\"sameAs\":[\"http:\/\/convergint-br.com.br\"],\"url\":\"http:\/\/convergint-br.com.br\/author\/troupe\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital signage: engaje os colaboradores nas a\u00e7\u00f5es internas - Convergint Brasil","description":"O digital signage forma uma \u201cparede\u201d digital e difunde not\u00edcias e propagandas de maneira customizada.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/","og_locale":"pt_BR","og_type":"article","og_title":"Digital signage: engaje os colaboradores nas a\u00e7\u00f5es internas - Convergint Brasil","og_description":"O digital signage forma uma \u201cparede\u201d digital e difunde not\u00edcias e propagandas de maneira customizada.","og_url":"https:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/","og_site_name":"Convergint Brasil","article_published_time":"2016-11-24T16:30:00+00:00","og_image":[{"width":720,"height":480,"url":"https:\/\/convergint-br.com.br\/wp-content\/uploads\/2020\/06\/como-engajar-colaboradores.jpg","type":"image\/jpeg"}],"author":"Troupe","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Troupe","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/","url":"https:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/","name":"Digital signage: engaje os colaboradores nas a\u00e7\u00f5es internas - Convergint Brasil","isPartOf":{"@id":"https:\/\/convergint-br.com.br\/#website"},"datePublished":"2016-11-24T16:30:00+00:00","dateModified":"2016-11-24T16:30:00+00:00","author":{"@id":"https:\/\/convergint-br.com.br\/#\/schema\/person\/83f3e8370e20839c1790703b249ebf48"},"description":"O digital signage forma uma \u201cparede\u201d digital e difunde not\u00edcias e propagandas de maneira customizada.","breadcrumb":{"@id":"https:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/convergint-br.com.br\/2016\/11\/24\/digital-signage-engaje-os-colaboradores-nas-acoes-internas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/convergint-br.com.br\/"},{"@type":"ListItem","position":2,"name":"Digital signage: engaje os colaboradores nas a\u00e7\u00f5es internas"}]},{"@type":"WebSite","@id":"https:\/\/convergint-br.com.br\/#website","url":"https:\/\/convergint-br.com.br\/","name":"Convergint Brasil","description":"Engenharia de projetos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/convergint-br.com.br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/convergint-br.com.br\/#\/schema\/person\/83f3e8370e20839c1790703b249ebf48","name":"Troupe","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/convergint-br.com.br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/339c3a610f2b2b355b80363d3efd0a3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/339c3a610f2b2b355b80363d3efd0a3c?s=96&d=mm&r=g","caption":"Troupe"},"sameAs":["http:\/\/convergint-br.com.br"],"url":"http:\/\/convergint-br.com.br\/author\/troupe\/"}]}},"_links":{"self":[{"href":"http:\/\/convergint-br.com.br\/wp-json\/wp\/v2\/posts\/2033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/convergint-br.com.br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/convergint-br.com.br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/convergint-br.com.br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/convergint-br.com.br\/wp-json\/wp\/v2\/comments?post=2033"}],"version-history":[{"count":0,"href":"http:\/\/convergint-br.com.br\/wp-json\/wp\/v2\/posts\/2033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/convergint-br.com.br\/wp-json\/wp\/v2\/media\/2771"}],"wp:attachment":[{"href":"http:\/\/convergint-br.com.br\/wp-json\/wp\/v2\/media?parent=2033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/convergint-br.com.br\/wp-json\/wp\/v2\/categories?post=2033"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/convergint-br.com.br\/wp-json\/wp\/v2\/tags?post=2033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}